Why it's better to be one of the 5%...
I am a member of a minority group...
It has come to my attention that 95% of folks never complain...about anything! That may explain why some customer service is now non - existent. I mean, if you are running a business and you know that only 5% of your customers 'may' complain why bother providing decent service?
Am I being too cynical here, or is it that for many of us we have become programmed in this way. We just accept the service we receive, but never actually do anything about it. We might share our thoughts with our friends and family and imagine what it would be like to actually do something about it...but we never do.
Still unsure what group you are in? The following may help you decide...
"One of our team members will contact you later today" they don't, and you do absolutely nothing about it. Well, you stay pissed off for days and then finally decide to call them back. "She's just out of the office at the moment, can I get her to call you back?" You also accept this but don't get the phone call and you guessed it you do nothing about it.
You enter a store and notice the staff members are chatting with each other. They notice you enter and then continue with their conversation. You continue browsing and buy something anyway.
The sales assistant is staring longingly into his portable device and your entry to the store has seemingly interrupted his messaging. You simply blame it on the 'younger generation' and buy something anyway. That's just the way it is nowadays you tell yourself.
If this is describing you, then you are in the 95% majority (according to research online) that is.
I have not been programmed to accept poor service, nor have I considered myself a member of a minority group, until now.
Why buying a new car will show you what group you are in...
A friend of mine recently purchased a new car from a dealer in Sydney. Actually, it's one of the largest dealers in the state and after hearing the saga it has been for him, I am convinced they are working on the 95% policy.
Now I'm not going to mention the name of the dealer, simply because it is free advertising for them. And why pollute my blog with their name anyway.
If there was a 'how to' guide on how not to sell a new car, this dealership wrote it. I will not describe in great detail all the dramas he has had, suffice it to say the whole process has been dreadful for he and his young family. We are not talking about a $15000 Chinese copy of a Polish hatchback here either folks. No, this is a major Japanese manufacturer this dealer represents and the vehicle cost the best part of $50k!
I have explained to my friend that he is a 5% man and welcomed him on board accordingly...Why? Because he complained about the poor service (poor being a gross understatement folks).
The car was damaged when he went to collect it, the keys did not work, it had not been detailed, the battery was faulty oh and this is just a summary, believe me.
But, not to worry, the dealer had placed a huge ribbon on the car which makes it all OK. WTF? I'm pretty sure the ribbon actually scratched the paint work too.
He has had the vehicle a couple of weeks now and in that time it has already had a partial respray, a new battery fitted, been detailed 'again' and of course he has had to contend with the obligatory "one of our team members will contact you" and "I'll have to speak to the sales manager about that" haha that old chestnut.
My friend has kept a detailed record of things and after demonstrating just how much he is a 5% man, has finally received what he believes is acceptable compensation and I am proud of him!
Put it this way, if you spent almost $50k and had been totally 'bent over' in a manner of speaking by the car dealer, would you be happy with an offer of two jackets? If you were a 95%er you would be...
How can I be in the 5% minority group like the original Sy?
Take note of the following and you too could be well on your way to being a member of a minority group...
- Only deal with retailers that provide decent customer service.
- If staff members ignore you and / or are rude to you, let them know and ask to speak to the manager.
- Use social media for good instead of evil folks. If the business has a feedback section or an online presence, leave comments.
- Remember, it is not personal. Don't become a keyboard warrior and say something like "I can't believe your sales assistant wore those shoes with that dress...what was she thinking!" That may detract from your actual message...
- If you receive poor service from a government department, or your local council, contact them. I have learnt from experience that they will reply to your feedback.
- Look at online reviews of businesses, sometimes other 5%ers take the time and provide quality feedback.
- Know what you are prepared to accept in the way of service and if it is not what you expect, do something about it folks!
And if you do get fantastic customer service, tell your friends and family all about it. Post your experiences on social media and let the World know that decent customer service does exist and always remember, there is absolutely nothing wrong with getting the service you deserve.